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Photo by Atila Sikora
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A. Ashley Hoff is the author of the new book With Love, Mommie Dearest: The Making of an Unintentional Camp Classic. It focuses on the film that was based on Christina Crawford's memoir about her mother, film star Joan Crawford. Hoff's other books include Match Game 101, and he has worked for talent agencies in Los Angeles and Chicago.
Q: What inspired you to write With Love, Mommie
Dearest?
A: Years ago I met Christina Crawford at an event and
we talked about her book and the movie. While she isn't exactly thrilled with
the way the big-screen adaptation turned out, she recognized how its popularity
brought the topic of child abuse out into the open. This was long before I ever
thought about writing a book on the subject.
Years later, I pitched the idea to my literary agent,
and he said he already knew three or four editors who would be
interested.
Remembering my conversation with Christina, I knew I
had to maintain a respectful tone. I didn't want a book simply making fun of
the whole thing.
Moreover, I had worked for years in talent agencies in
Chicago and Los Angeles, and knew how hard the cast, crew and production
members worked to make that picture a success--it had an A-list star, A-list
director, A-list budget, top-flight set and costume design--and yet, for a
variety of reasons I detail in With Love, Mommie Dearest, was not received as
it was intended.
And that's tough on the people who put so much time,
effort, and creativity into their work. They could have been nominated for
Academy Awards, and instead, they won Razzies!
And yet, it was impossible to ignore the camp
elements, or why the movie is seen by so many people that way. So I set out to
explain what went into the crafting of Mommie Dearest, and how and why it
turned out the way it did.
Q: How did you research the book, and what did you
learn that especially surprised you?
A: I started with the movie's original production
files, kept at the Margaret Herrick Library at the Motion Picture Academy. The
original cast and crew lists helped, allowing me to track down many of the
production and crew members, and actors in smaller roles.
Many of them had never spoken before about their
experiences working on Mommie Dearest. They shared some great stories and their
thoughts on why the movie turned out the way it did.
What surprised me?
For one thing, I realized the filming of Mommie
Dearest signaled the end of two great eras in Hollywood moviemaking. The end of
Golden Age Hollywood--because so many great stars and filmmakers of that period
were starting to pass away, and of course, Mommie Dearest is the iconoclastic
tale about one of the greatest of those Golden Age stars.
And a number of the people working on the film had
known or worked with Joan Crawford, and on other Hollywood classics. Makeup
artist Charlie Schram, who worked on Mommie Dearest, had worked at MGM on The
Wizard of Oz!
But it also, arguably, marked the end of the American
New Wave of cinema that began with the release of Bonnie and Clyde, starring
Faye Dunaway, reached its heights with Chinatown and Network, starring Faye
Dunaway, and now ended with Mommie Dearest, starring--you guessed it!--Faye
Dunaway.
That period between 1967 and 1981 saw the release of
some great, character-driven movies that could not have been made earlier,
largely due to censorship issues, and wouldn't be made today because with
rising production costs, studios take fewer risks.
Mommie Dearest was released in September of 1981, and
a few months earlier Steven Spielberg released Raiders of the Lost Ark. The
following year, E.T. hit theatres. And so began the rise of the special
effects-laden cineplex blockbusters we see today.
With today's CGI and AI, there is no need to spend a
percentage of a movie budget on the marble flooring and lavish, Art Deco sets
they built for Mommie Dearest. Today, they would just greenscreen it
in.
Q: What do you see as the film’s legacy today?
A: For one thing, the movie helped bring the topics of
child abuse and how to survive it into the mainstream. Since the publication of
Christina Crawford's memoir and the release of its big-screen adaptation, laws
have been passed and strengthened to better protect children. There is a
greater awareness of the subject, and there are distinctions made between
discipline and overt bullying. In previous generations there was no real
distinction made.
There are essentially three types of people watching
Mommie Dearest: those watching it as a campy melodrama, a sort of over-the-top telenovela
set in Hollywood; those watching it for cathartic or therapeutic reasons; and
those watching the movie as a straight drama or as a bio-pic. And, judging by
the film's continued popularity, I'd say each of those reasons to watch the
movie is valid.
Q: What do you hope people take away from the book?
A: Among the takeaways: Mommie Dearest has often been
derided as a "flop," and an easy target for jokes. While it was
critically panned, it was never a financial failure. In fact, while
award-winning movies made the same year have fallen into obscurity, Mommie
Dearest remains a fan-favorite. It makes one reassess one's definitions of
"success" and "failure."
Q: What are you working on now?
A: I've been researching a couple of biographies and
art books--books concerning the lives of artists, and cataloguing their
artwork. And I'm researching and writing another book about a particular cult
classic film.
Q: Anything else we should know?
A: While I am not originally from New Orleans, I've
spent some time there and have a lot of New Orleanian friends--and make a damn
good jambalaya!
Also, I should add that I wrote an earlier book,
published in 2019, titled "Match Game 101: A Backstage History of Match
Game," about the popular ‘70s TV game show still airing in reruns. So, my
goal is obviously to corner the market in Pop Culture!
--Interview with Deborah Kalb